Jo Malone - lifestyle in the form of scents
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I use Emirates every time I visit home and on my last flight I came to listen to one of their interview series’, in which Jo Malone, the founder of two fragrance brands, talked a little bit about her story.
I had played with the thought of buying her English Pear & Freesia fragrance for over two months and had lurked around a Jo Malone shop here in Osaka like a strained cat for quite a while but couldn’t bring myself to pay that much money for a 100 ml bottle.
Each scent is connected to a story and you'll find that the name and scent truly resembles that story.
I love the elegant unisex bottles, the straightforwardness of each fragrance. There is no “wanna-be-cute or -sexy”. It's simply classic!
Some of my friends loved the famous fragrances after I showed them some samples, other friends couldn’t really connect with them. To me Jo Malone fragrances are pure natural scents that make me feel like I was born with that scent rather than just wearing it on for that day.
After listening to her story, I knew that I wanted to have one of her fragrances more than ever, just because I felt drawn to her story, in which she explains how having dyslexia made her teenage life very difficult, and how for that reason she came to find her talent for smells. Her nose became her strongest weapon, and now, at the age of 53, she is known for being the “niche fragrance pioneer” with her Jo Malone London and Jo Loves fragrance lines as being her two babies. What seems important to this incredible woman is how every person has a chance to redefine him/herself and her story is a wonderful example for that.
Rachel Felder from Financial Review wrote an article about her, which - in case you want to read a little more about Jo Malone - I have included as a link here. In it she mentions the newly published autobiography Jo Malone: My Story by Simon & Schuster.
By the way, I thought “screw it, I’m worth it!” and bought English Pear & Freesia in Dubai at the duty-free shop. It stays on me the whole day and makes me feel fresh and pretty. I don’t regret having spend that money one bit.
